Do you want to stand out in the world of real estate investing? Would you like people to immediately think of your name and your brand when they think of quality house renovating in your area? Establishing yourself as a real estate investor is as much about strategic marketing and branding as it is about learning to find the best deals and navigating the world of rehabs and selling houses.
You want your buyers to trust that you do high-quality work and that they’ll be making a good choice if they buy one of your rehab houses. Although, if they’re going to trust you, they have to know you. That means that you need to give them a way to get to know you, and blogging is one of the best ways to establish yourself as an expert and a trustworthy renovator.
Blogging isn’t just about letting your potential buyers get a better glimpse of you as a person and a real estate investor; it’s about driving more meaningful traffic to your site, giving your readers something that they value for free, and building your brand. So how can you do all that with a blog? Follow a few quick tips and you’ll be on your way!
Create a Schedule and Stick to It
First, I can’t tell you how many new real estate investors I see start their blogs, write a few enthusiastic posts, and then leave them collecting dust for weeks or even months. Posting regularly gives people a reason to continue visiting your blog. It also shows that you’re serious about your business and that you’re willing to invest time and energy into learning and teaching about real estate investing.
Additionally, blogging regularly allows you to populate your website’s content with relevant keywords that your buyers and motivated sellers are searching for. For example, consider someone in your area who is in trouble with their mortgage and is looking for the best way to get out from under that burden. If you have the right keywords sprinkled throughout your blog posts and the rest of your website, your site should come up as a hit for their search. Then they’ll see that they may have the option to sell to you and get into a better living situation.
Don’t Be a Keyword Stuffer
That said, when I use the term “sprinkle,” I’m referring to using those keywords lightly and naturally throughout your content. When Google’s bots crawl sites for keywords, they primarily look at the first and last paragraphs of pages, but they also look for keywords used naturally throughout the content. The emphasis here should be on the word naturally.
Keyword stuffing means cramming your keywords and location tags in as often as possible to try to get Google and other search engines to notice your site. Don’t do it. Google and all other search engines’ algorithms have gotten smart enough to detect keyword stuffing, and doing this could actually cause Google to remove your blog from search results.
Use keywords naturally and post regularly about relevant topics that your buyers and sellers want to read about. If you can assist them, they’ll be a lot more likely to consider you a good option when they want to sell a distressed house or buy their next home. Remember, you’re writing for humans, not search engines, so when in doubt, write something honest and valuable, and you’ll be in great shape to drive more traffic to your site and boost your real estate investing business.